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298号 >

Please use this identifier to cite or link to this item: http://hdl.handle.net/11150/11031

Title: 企業ブランドとカスタマーレビューが個別銘柄間競争に及ぼす影響 : 質的比較分析(QCA)による考察 
Other Titles: The Effects of Corporate Brands and Customer Reviews on Competition between Individual Brands : Examination Using Qualitative Comparative Analysis
Authors: 近藤, 浩之
KONDO, Hiroyuki
journaltitle: 東京経大学会誌(経営学) = The Journal of Tokyo Keizai University : Business
Issue Date: 14-Feb-2018
Publisher: 東京経済大学経営学会
issue: 298
Start Page: 41
End Page: 57
URI: http://hdl.handle.net/11150/11031
ISSN: 1348-6411
Appears in Collections:298号

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