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東京経大学会誌(経営学) Journal of Tokyo Keizai University : Business >
246号 >

Please use this identifier to cite or link to this item: http://hdl.handle.net/11150/810

Title: ブランドは広告でつくれない
Other Titles: We Cannot Create Brand by Advertising Only
Authors: 八巻, 俊雄
YAMAKI, Toshio
journaltitle: 東京経大学会誌(経営学) = The Journal of Tokyo Keizai University : Business
Issue Date: 26-Oct-2005
Publisher: 東京経済大学経営学会
issue: 246
Start Page: 3
End Page: 12
URI: http://hdl.handle.net/11150/810
Appears in Collections:246号

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