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Tokyo Keizai University Institutional Repository >
資料種別 Material type >
紀要 Bulletin >
東京経大学会誌（経営学） Journal of Tokyo Keizai University : Business >
246号 >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11150/810
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| Title: | ブランドは広告でつくれない |
| Other Titles: | We Cannot Create Brand by Advertising Only |
| Authors: | 八巻, 俊雄
YAMAKI, Toshio |
| journaltitle: | 東京経大学会誌（経営学） = The Journal of Tokyo Keizai University : Business |
| Issue Date: | 26-Oct-2005 |
| Publisher: | 東京経済大学経営学会 |
| issue: | 246 |
| Start Page: | 3 |
| End Page: | 12 |
| URI: | http://hdl.handle.net/11150/810 |
| Appears in Collections: | 246号
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