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Tokyo Keizai University Institutional Repository >
資料種別 Material type >
紀要 Bulletin >
コミュニケーション科学 Journal of Communication Studies >
021号 >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11150/113
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| Title: | ブランド資産を創るのは広報か広告か : 日米各20ブランドの検証 |
| Other Titles: | Which Create Brand Equity, Publicity and Advertising |
| Authors: | 八巻, 俊雄
YAMAKI, Toshio |
| journaltitle: | コミュニケーション科学 = The Journal of Communication Studies |
| Issue Date: | 25-Dec-2004 |
| Publisher: | 東京経済大学 コミュニケーション学会 |
| issue: | 21 |
| Start Page: | 3 |
| End Page: | 12 |
| URI: | http://hdl.handle.net/11150/113 |
| Appears in Collections: | 021号
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