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Tokyo Keizai University Institutional Repository >
大学資料種別 University Material Type >
紀要 Bulletin >
東京経大学会誌（経営学） Journal of Tokyo Keizai University : Business >
326号 >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11150/12136
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| Title: | AIDMA を巡る言説とそれらの問題点 : なぜ，日本で「代表的モデル」となったのか |
| Other Titles: | A Review on Discussions About AIDMA and Their Problems : Why Has It Become a “Representative Model” in Japan ? |
| Authors: | 岸, 志津江
KISHI, Shizue |
| journaltitle: | 東京経大学会誌（経営学） = The Journal of Tokyo Keizai University : Business |
| Issue Date: | 19-Feb-2025 |
| Publisher: | 東京経済大学経営学会 |
| issue: | 326 |
| Start Page: | 31 |
| End Page: | 65 |
| URI: | http://hdl.handle.net/11150/12136 |
| ISSN: | 1348-6411 |
| Appears in Collections: | 326号
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